Creative Direction, Art Direction, Design Lead & Multimedia Artist
2025 - Present
Freelance / Art Director + Multimedia Creative
2024 - 2025
Seen Presents /
Associate Art Director
2023 - 2024
MATCHES / Lead of Design
2022 - 2023
Broadwick Studio / Senior Designer
Creative Direction, Art Direction, Design Lead & Multimedia Artist practicing in the sector of fashion and lifestyle. Working at a range of a London based brands and agencies. Leading end-to-end design process for projects, from ideation to storyboarding to final production, ensuring the highest quality of deliverables that exceeded the expectations of discerning customers.
I lead the studio’s visual direction, overseeing designers and creatives to deliver stylish, contemporary work across physical, digital, experiential, content creation, and broadcast. I shaped and evolved companies brand identities while remaining hands-on in delivery and direction. I managed multiple workflows, lead creative teams, and set the visual tone for projects.
Managing the in-house design team, I oversaw all design outputs from the business and carried out the MATCHES rebrand. This included designing and creative concepts for global website, mobile apps, social media platforms, paid media, brand partnerships (ALAÏA, Saint Laurent, Alexa Chung, Vogue) fashion marketing emails, in-store comms and packaging.
Multimedia design lead for spaces, campaigns and concepts for brands including; Y-3, Fear of God, adidas, Gucci, Balenciaga, Hugo Boss, Moncler, Spotify. Implementing a strategic yet conceptual approach to projects and pushing public perception of brands.
2021-2022
WILDFARMED / Senior Designer
Together with the founders of the company, I created design lead solutions to business challenges across a broad range of media and channels. Areas of my responsibility are over seeing brand guidelines creation, packaging concepts for B2B and end user, website design, investment presentations, marketing material for events, social assets, merchandising, PoS design and creative direction for film and photography.
2015 - 2021:
Selfridges&Co / Senior Designer
Design lead for retail concepts, creative campaigns and calendar events for in-store and online. Working alongside creative and buying departments within the business. Collaborating with external brands and artists, including; Prada, Fendi, Cartier, Maison Margiela, Off-White, Byredo, Gareth Pugh, A$AP Rocky AWGE, Oxfam, Rye Wax, G.F Smith, Michèle Lamy, Quentin Jones, Jon Emmony, Daniel Arsham.
2014 - 2015:
KNOMO / Mid-weight Designer
Based in the marketing department to create print, web and video assets. Advise brand collaborations and design concepts for showcases intentionally. Curate sets and art direct photography shoots. Lead design on packaging concepts. Assist with product design. Design PoS systems and lead merchandising of product in store and online.
2013 - 2015:
Freelance / Graphic Designer
Graphic Design and creative art working for various brands, working alongside design management. Brands including; Itokawai Film, Stella McCartney and Topshop.
2008 – 2011:
Buckinghamshire New University
BA (Hons) Graphic Arts
Grade: 1:1
2006 – 2008:
Newcastle under-Lyme College / Staffordshire University
Foundation Degree Graphics and Digital Design
Grade: AA Merit