Art Director, Design Lead & Multimedia Creative

2025 - Present

Freelance /
Art Director + Design Lead +
Multimedia Creative

2024 - 2025

Seen Presents /
Associate Art Director

2023 - 2024

MATCHES /
Lead of Design

2022 - 2023

Broadwick Studio /
Senior Designer

Freelance Art Director and Multidisciplinary Designer specialising in fashion and lifestyle. Experienced across leading global brands and agencies, guiding projects from concept and storytelling through to final production. Through creative direction, art direction, and design leadership, I oversee creative physical and digital media, including; brand direction, 2D design, 3D design, campaign photography, LIVE streaming, pre recorded content creation, moving image, and motion graphics.

Seen Presents is a A female-led , independent brand experience agency. I lead the studio’s visual direction, overseeing designers and creatives to deliver stylish, contemporary work across physical, digital, experiential, social content creation, and broadcast. I shaped and evolved tech, social and entertainment brand identities while remaining hands-on in delivery with visual/creative direction. I managed multiple workflows, lead creative teams, and set the visual tone on projects for brands such as: TikTok, Netflix, adidas, New York Times, BackMarket and Amazon.

Managing the in-house design team, I oversaw all design outputs from the business and carried out the MATCHES rebrand. This included designing and creative concepts for global website, mobile apps, social media platforms, paid media, brand partnerships (ALAÏA, Saint Laurent, Alexa Chung, Vogue) fashion marketing emails, in-store comms and packaging.

Multimedia design lead for spaces, campaigns and concepts for brands including; Y-3, Fear of God, adidas, Gucci, Balenciaga, Hugo Boss, Moncler, Spotify. Implementing a strategic yet conceptual approach to projects and pushing public perception of brands.

2021-2022

WILDFARMED / Senior Designer

Together with the founders of the company, I created design lead solutions to business challenges across a broad range of media and channels. Areas of my responsibility are over seeing brand guidelines creation, packaging concepts for B2B and end user, website design, investment presentations, marketing material for events, social assets, merchandising, PoS design and creative direction for film and photography.

2015 - 2021:

Selfridges&Co / Senior Designer

Design lead for retail concepts, creative campaigns and calendar events for in-store and online. Working alongside creative and buying departments within the business. Collaborating with external brands and artists, including; Prada, Fendi, Cartier, Maison Margiela, Off-White, Byredo, Gareth Pugh, A$AP Rocky AWGE, Oxfam, Rye Wax, G.F Smith, Michèle Lamy, Quentin Jones, Jon Emmony, Daniel Arsham.

2014 - 2015:

KNOMO / Mid-weight Designer

Based in the marketing department to create print, web and video assets. Advise brand collaborations and design concepts for showcases intentionally. Curate sets and art direct photography shoots. Lead design on packaging concepts. Assist with product design. Design PoS systems and lead merchandising of product in store and online.

2013 - 2015:

Stella McCartney + Tophop / Freelance Graphic Designer

Graphic Design and creative art working for various brands, working alongside design management. Brands including; Itokawai Film, Stella McCartney and Topshop.

2008 – 2011:

Buckinghamshire New University

BA (Hons) Graphic Arts

Grade: 1:1

2006 – 2008:

Newcastle under-Lyme College / Staffordshire University

Foundation Degree Graphics and Digital Design

Grade: AA Merit